"JESUS answered and said unto him, 'verily, verily, I say unto thee, except a man be born again ye cannot see The Kingdom of GOD." John 3:3

"And when JESUS saw that he was very sorrowful HE said, 'how hardly shall they that have riches enter into the Kingdom of GOD. For it is easier for a camel to go through a needle's eye than for a rich man to enter into The Kingdom of GOD." Luke 18: 24-25

"And HE [JESUS] said unto them, 'take heed and beware of covetousness,for a man's life consisteth not in the abundance of the things which he possessth.' Luke 12:15

In these Scriptures JESUS talks specifically about men, rich men, who cannot see a need for the truth of GOD and think that they could buy anything or anybody with money. Being "born again" means being born of The Spirit of GOD with a different approach to life and the very Spirit of GOD residing in you. If you don't have that Spirit, you don't have anything!